Call Your Competitors After Hours. See What Happens.
Most senior living operators assume their competitors answer after-hours calls. Most are wrong.
This free audit kit gives you a mystery shopper script, a 5-point grading rubric, and a side-by-side comparison sheet. Call up to 5 local competitors after hours — then benchmark your own community against what you find.
What's Included
Four documents, one complete audit process. Everything you need to run the calls and present the findings to your team.
Mystery Shopper Call Script
Exact wording to use when calling competitors after hours. Sounds natural, captures the critical first 60 seconds, and tests whether they try to re-engage before you hang up.
5-Point Grading Rubric
Score each competitor on: answered vs. voicemail, response speed, friendliness and professionalism, attempt to capture contact info, and follow-up within 24 hours.
Competitive Comparison Sheet
A side-by-side tracking grid for up to 5 competitors. Fill it in as you call. See at a glance who is capturing families and who is letting them go to voicemail.
Follow-Up Action Plan
A one-page summary of what to do with what you find: how to benchmark your own after-hours performance and what to show your leadership team.
How It Works
The entire audit takes about 30 minutes. You can do it alone or with your admissions team.
Download the script
Enter your email below and get the full audit kit — script, rubric, and comparison sheet — delivered immediately.
Identify 5 local competitors
Pick the communities that compete directly for the same families in your market. Assisted living, memory care, or both.
Call each after hours
Make the calls between 6pm and 9pm on a weekday, or on a Saturday morning. That is when families call in real life.
Grade each call
Use the rubric to score each response. Did they answer? Did they try to help? Did they collect your contact information?
Benchmark your own answer rate
Compare your scores to your own community. Most operators discover their after-hours performance is worse than their competitors — and that is the conversation that matters.
67%
of senior living after-hours calls go unanswered or to voicemail
75%
of families choose the first community they speak with
<60s
is the window to make a first impression on an after-hours call
What happens after the audit
Most operators discover they're behind — and decide to fix it.
Sloane answers every after-hours inquiry call in one ring, qualifies the family, and books a tour on your calendar. No voicemail. No missed revenue. 14-day performance guarantee.
Get the Audit Script
Free. Takes 30 minutes. Delivered immediately.