How much revenue is walking out your door after hours?
Enter your community's numbers. Get an honest dollar figure on what missed after-hours inquiry calls are costing you every year.
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Your Community's Numbers
Adjust each slider to match your situation.
Calls received between 5pm–9am, weekends, and holidays
Honest estimate — include voicemail callbacks that actually happened
All-inclusive rate for your primary care level
Use your own figure for your primary care level
Your Conversion Assumptions
These three rates are your assumptions, not our benchmarks. Nobody has published this data for senior living, so we are not going to pretend we have it. Change them to match your community.
Of the calls you never answered, how many actually mattered
If someone had picked up and booked them
Your own tour-to-move-in rate, if you track it
This calculator multiplies your own numbers together. It is arithmetic on your assumptions, not a prediction, and we would rather show you the levers than hand you a figure and ask you to trust it.
Annual Revenue Leak
$445,500
in potential resident lifetime value leaving unanswered every year
11
missed calls per month
34
serious inquiries missed per year
3.4
potential move-ins lost per year
$3,300
cost per missed after-hours call
Sloane answers the calls your team can't get to.
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Why after-hours calls matter more in senior living
Families don't call about mom during business hours. They call during a hospital discharge. They call from a care conference at 7pm. They call on Sunday when they realize the situation is no longer manageable. Those calls are not curiosity — they are decisions looking for somewhere to land.
Families researching senior living work from a short list and dial down it. Companies that respond to an inquiry within an hour are roughly 7 times more likely to qualify that lead, and nearly 60 times more likely than those who wait a day (Harvard Business Review, 2011, cross-industry). In senior living specifically, close to 80% of web inquiries go unanswered entirely (BILD & Co, reported by McKnight's Senior Living). When a family calls after hours and reaches voicemail, the search doesn't pause. It moves to the next name on the list.